@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Distribution Tactics
12 proven tactics across 3 channels.
X10
The X Video Game Method
Creates focused bursts of engagement without endless doom-scrolling. Treats posting like a high-intensity game session with clear start/end times, preventing platform addiction while maximizing output.
Build in Public with Daily Documentation
Transforms the building process itself into content. Each update creates a touchpoint with audience while generating organic interest in the eventual product launch. The journey becomes the marketing.
Content Innovation Cycle (Cross-Pollination)
Most niches recycle the same formats. Importing working formats from outside your space creates novelty that stands out while leveraging proven mechanics.
Invite-Only Launch Strategy
Creates scarcity and signals quality. Makes people who get access feel special and more likely to share. Influencers requesting codes proves demand and creates organic buzz.
Anti-Role Model Tracking for Content Fuel
Anti-goals are as motivating as goals. Periodically checking on people who wasted potential creates contrast that fuels your own drive and generates authentic content about what NOT to do.
Polarizing Takes for Engagement
Provocative statements generate strong reactions - both agreement and disagreement drive engagement. People share hot takes to signal their own position. Memorable beats forgettable.
Audience as Distribution Leverage
Years of audience building is not about content - it is creating distribution for when you have something real to launch. The audience becomes the launch mechanism.
Simple Launch Over Polished Production
Authenticity beats polish. A simple camcorder video feels more real than a produced ad. Low production signals confidence in the product itself.
Volume as Strategy
Everyone massively underestimates the volume required. The average output is 1000 feet below necessary. Showing up daily while others post weekly compounds into dominance.
Movies and Media as Content Hooks
Referencing specific films (Fight Club, Black Swan, The Prestige, Social Network) creates instant recognition and emotional resonance. Movie references make abstract concepts concrete.