@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Audience as Distribution Leverage
Why It Works
Years of audience building is not about content - it is creating distribution for when you have something real to launch. The audience becomes the launch mechanism.
How to Execute
Build audience for years with specific future purpose in mind
Create content aligned with eventual product
Do not monetize prematurely - build trust and reach first
When ready to launch, you have built-in distribution
Let audience feel ownership in what you create
When It Fails
When you have no intention of ever building a product. When audience expectations diverge from what you want to create. When you pivot too far from what audience followed you for.
Real Example
“7 years of writing about obsession and running, then launching the app that embodies both. Audience has been primed for exactly this product.”