@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Running Content as Lifestyle Proof
Why It Works
Physical challenges create visual content that proves discipline. Running through cities creates location content. Race results provide achievement content. The sport generates endless material.
How to Execute
Document runs with timestamps and distances
Share running routes through interesting locations
Post race results and training milestones
Connect running lessons to business/life lessons
Let physical proof signal overall commitment
When It Fails
When running content overshadows main message. When it reads as showing off rather than sharing journey. When audience does not care about fitness content.
Real Example
“Running 50 miles overnight before a pitch. The content writes itself and proves the work ethic claims are not just talk.”