@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Build in Public with Daily Documentation
Why It Works
Transforms the building process itself into content. Each update creates a touchpoint with audience while generating organic interest in the eventual product launch. The journey becomes the marketing.
How to Execute
Commit to daily posts about what you are building
Share wins, struggles, and behind-the-scenes honestly
Let the documentation replace traditional marketing spend
Build waitlist through pure interest, not incentives
Make product quality the story, not hype
When It Fails
When building in public becomes more time than building. When audience grows around your persona instead of your product. When you share so much competitors copy you.
Real Example
“Post daily about building the running app - screenshots, decisions, failures. 20k+ join waitlist before launch without paid ads because they followed the journey.”