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@zachpogrob

@zachpogrob

Obsession beats discipline - go all-in on your craft until you either die or get reborn.

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Instagram

Story Likes as Low-Friction Engagement

Why It Works

Story likes (hearts) create connections without requiring full comments. Takes 2 seconds per interaction, creates cumulative relationship building at scale.

How to Execute

1

Heart the story of every interesting person you follow

2

Do this consistently, not sporadically

3

Use as first touchpoint before DMs or comments

4

Build relationship baseline through consistent micro-interactions

5

Graduate to deeper engagement when appropriate

When It Fails

When you rely only on likes and never progress to real engagement. When someone deserves a real response and you just heart them. When it feels robotic.

Real Example

Every morning, spend 5 minutes hearting stories from people in your space. Over months, these cumulative interactions build familiarity that opens doors.