@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Simple Launch Over Polished Production
Why It Works
Authenticity beats polish. A simple camcorder video feels more real than a produced ad. Low production signals confidence in the product itself.
How to Execute
Set constraints: no money on marketing, no fancy launch videos
Use simple recording equipment - phone or basic camera
Focus on genuine message, not production value
Let product quality carry the launch
Save polish for the product, not the marketing
When It Fails
When your product is not actually remarkable enough to carry simple presentation. When your audience expects certain production quality. When simple reads as lazy rather than authentic.
Real Example
“Launch with simple camcorder video of you talking about the app instead of polished commercial. The authenticity signals substance over hype.”