@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
The era of being jacked/bodybuilder physique is over. The goal is Tyler Durden lean - 10% body fat predator missile.
The Reasoning
Culture shifts from bulk to functional. Being super jacked is now counter-signal to most women. The aesthetic is agility, strength, capability - not size. Bodybuilding reads as insecurity, leanness reads as efficiency.
What Needs to Be True
- Beauty standards continue shifting toward athleticism over mass
- Functional fitness (running, combat sports) remains culturally dominant over bodybuilding
- The lean aesthetic stays associated with discipline rather than eating disorders
Counterargument
Fitness trends are cyclical. Bodybuilding maintains dedicated subculture. Different contexts (sports, industries) have different ideals. Some people genuinely prefer the muscular look.
What Would Change This View
A sustained cultural shift back toward mass and bulk aesthetics in mainstream media and dating preferences.
Implications for Builders
Fitness products should target endurance/mobility over pure muscle-building
Fashion should accommodate athletic not bulky frames
Content creators should showcase lean performance over size
Example Application
“Running app for obsessive runners, not bodybuilding app. Clothing brand for lean athletes, not powerlifters.”