@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Back to Quotes
“Marketing is a transfer of enthusiasm.”
marketingenthusiasmauthenticity
What It Means
Effective marketing is simply communicating genuine excitement. If you are not enthusiastic, neither will they be.
Why It Matters
Simplifies marketing to its essence. Authentic passion beats tactics.
When It's True
When you genuinely love what you are selling. When the product is remarkable.
When It's Risky
When enthusiasm is forced or fake. When the product does not warrant excitement.
How to Apply
1
Focus on what genuinely excites you about the product
2
Transfer that energy to the audience
Example Scenario
“Founder cannot stop talking about product features. That enthusiasm, channeled into content, is the marketing.”
Posted: 2026