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@zachpogrob

@zachpogrob

Obsession beats discipline - go all-in on your craft until you either die or get reborn.

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Build Audience for Future Product Launch

Future founders who know they will eventually build something. Creators who want distribution before they have something to distribute. Anyone willing to invest years for eventual leverage.

3-7 years of audience building before product launch

What Success Looks Like

When you are ready to launch your product, you have distribution already built. The audience trusts you and is primed for what you are building. The launch has organic momentum that paid marketing cannot buy.

Steps to Execute

1

Choose a platform and commit to consistent daily or near-daily posting for years

2

Build audience around your perspective and obsession, not around generic content

3

Document your journey authentically including struggles and learning

4

Let the audience shape but not determine what you eventually build

5

When the product is ready, the distribution is already in place

Checklist

Are you posting consistently on your chosen platform?
Is your content building a specific perspective and audience?
Are you gaining followers who would care about what you eventually build?
Do you have a rough sense of what product the audience will eventually receive?
Are you building trust through consistency and authenticity?

Inputs Needed

  • Commitment to years of consistent posting
  • A perspective or obsession worth sharing
  • Rough vision of eventual product even if details are unclear
  • Patience for compound growth over years

Outputs

  • Audience that trusts you and anticipates your work
  • Built-in distribution for product launch
  • Content library that demonstrates expertise
  • Network of connections built through years of presence

Example

“A person spends 7 years building an audience around obsession and running. They post daily, document their journey, and build trust through consistency. When they launch their running app, 20,000 people join the waitlist before launch. The years of audience building created distribution that would have cost millions to buy.”