My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Trends
Consumer Products
Premium wellness products going mainstream
Timeframe: 2-5 years of continued growth
What's Changing
Expensive wellness products like $5000 cold plunges, premium supplements, and recovery tools becoming normal purchases for middle/upper class
Driving Forces
Influence of wellness celebrities like Huberman
Social media making wellness visible
Post-COVID health consciousness
Rising disposable income in certain segments
Winners
- Premium wellness brands with influencer backing
- Direct-to-consumer wellness companies
- Wellness content creators
- Wellness-focused influencers
Losers
- Cheap wellness alternatives
- Traditional retail wellness distribution
- Generic supplement brands
How to Position Yourself
1
Partner with credible wellness influencers early
2
Focus on premium quality and scientific backing
3
Build strong social media presence
4
Target affluent health-conscious demographics
Early Signals to Watch
Wellness influencer follower growthPremium wellness product sales dataWellness spending as percentage of incomeTraditional retailers adding premium wellness sections
Example Implementation
“Launch premium wellness product with influencer seeding strategy targeting health podcasters and lifestyle influencers”