My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Massive supply-demand imbalance in video production skills
Timeframe: Current imbalance will persist for 3-5 years until education catches up
What's Changing
Demand for high-quality video content is exploding while the supply of people with modern video production skills remains limited, creating opportunity for those who develop these capabilities
Driving Forces
Every company needs video content now
Creator economy growth requiring production teams
Traditional film schools not teaching modern digital video skills
Shift from coding to video as essential digital literacy skill
Winners
- Video editors and producers
- Creator economy support services
- Video production education platforms
- People who develop video skills early
- Companies that can attract video talent
Losers
- Companies unable to create compelling video content
- Traditional marketing approaches
- Creators who can't adapt to video-first world
- Educational institutions not updating curricula
How to Position Yourself
Develop video production skills as priority
Build video-first marketing strategies
Hire video talent aggressively
Create internal video training programs
Partner with video-skilled creators
Early Signals to Watch
Example Implementation
“A B2B SaaS company that hires a cinematic video creator for $150k/year sees 10x increase in marketing qualified leads compared to previous text-based content strategy”