Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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content strategy

Premium content creators choosing smaller, higher-value audiences over mass market reach

Timeframe: 2-3 years for full market shift to premium positioning

What's Changing

Content creators are moving away from clickbait and down-market content toward serving sophisticated, high-value audiences with deeper insights

Driving Forces

Advertising rates plateau for mass market content

High-value audiences pay more for specialized knowledge

Creators want to attract peers and opportunities, not just fans

Competition increases in mass market content space

Winners

  • B2B content creators focusing on executive audiences
  • Technical experts serving other professionals
  • Investment and business strategy content for entrepreneurs

Losers

  • Generic motivational content creators
  • Creators dependent on algorithm-driven distribution
  • Content focused on beginner-level advice without differentiation

How to Position Yourself

1

Target specific professional niches rather than general audiences

2

Create content that attracts potential business partners and collaborators

3

Focus on unique insights rather than widely available information

4

Build reputation as a thought leader in specific domain

Early Signals to Watch

Decline in engagement rates for generic business contentGrowth in subscription-based content platformsIncreased demand for executive-level business education

Example Implementation

“Instead of creating 'How to Start a Business' content, focus on 'How Series B SaaS Companies Should Structure Their Sales Teams' for startup executives”