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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Trends
workforce shift

Young People Rediscovering Blue Collar Trades

Timeframe: 5-10 years for full trend development

What's Changing

Young people increasingly choosing trade careers over college due to debt burden, social media glamorization, and attractive earning potential

Driving Forces

College costs and debt burden making ROI questionable

Social media showing attractive lifestyle and earnings of tradespeople

AI threat to white collar but not blue collar jobs

Shortage creating premium wages in skilled trades

Winners

  • Trade schools and apprenticeship programs
  • Existing trade businesses with succession planning
  • Tool and equipment manufacturers
  • Platforms connecting skilled trades with customers

Losers

  • Traditional colleges seeing enrollment declines
  • White collar service businesses competing with remote work
  • Old trade business owners without succession plans

How to Position Yourself

1

Acquire aging trade businesses before trend fully manifests

2

Create content/platforms serving this demographic

3

Develop tools and software for trade businesses

4

Offer financing and support for young people entering trades

Early Signals to Watch

Trade school enrollment numbersWage growth in skilled trades vs white collarSocial media engagement around trade contentGenerational surveys about career preferences

Example Implementation

TikTok creator showing daily life as electrician earning $150k attracts millions of views and comments from college students reconsidering their path