My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Legal sports betting revenue growth
Timeframe: 5-10 years for most states to legalize, with revenue continuing to grow rapidly
What's Changing
US states rapidly legalizing sports betting, with revenue growing from zero to $4.3B in 5 years with doubling time under 1 year.
Driving Forces
State governments need tax revenue
Consumer demand for legal alternatives to illegal betting
Success stories from early adopter states
Lobbying from gaming companies
Winners
- First-mover affiliate marketers in each state
- Sports betting platforms like DraftKings
- State governments collecting taxes
- Content creators in sports betting space
Losers
- Illegal bookmakers
- States slow to legalize losing tax revenue
- Traditional casino operators not adapting
How to Position Yourself
Build state-specific betting content before legalization
Create hyper-local affiliate sites for each market
Develop tools and services for new legal bettors
Position as safer alternative to offshore betting
Early Signals to Watch
Example Implementation
“Entrepreneur creates 'Betting in [State].com' sites for states rumored to legalize, builds content library, captures market when legalization happens, sells sites for $40M+ each to major operators.”