My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Speed as Competitive Advantage in Creative Work
Timeframe: Currently happening, accelerating over next 2-3 years
What's Changing
The ability to rapidly prototype, iterate, and deliver creative work is becoming more valuable than perfection or extensive planning
Driving Forces
AI tools enabling faster creative iteration
Shorter consumer attention spans requiring rapid response
Remote work enabling global 24-hour creative cycles
Competitive markets rewarding first-mover advantage
Winners
- Teams that can execute creative work in 24-48 hour cycles
- Companies with global creative teams enabling round-the-clock work
- Businesses that prioritize speed over perfection in early iterations
- Organizations with streamlined decision-making processes
Losers
- Traditional agencies with lengthy approval processes
- Companies that over-analyze before executing
- Teams that can't work effectively across time zones
- Organizations requiring extensive meetings for creative decisions
How to Position Yourself
Build creative teams across multiple time zones
Invest in rapid prototyping and iteration capabilities
Create decision-making processes optimized for speed
Develop systems for real-time collaboration and feedback
Early Signals to Watch
Example Implementation
“Eric's team creates polished product concepts overnight during international trend trips, presenting finished ideas to retailers within 24 hours of conception, closing deals before competitors can respond.”