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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Content and Media
Short-form video becoming the universal content format
Timeframe: Already dominant, will continue for 5+ years
What's Changing
Short-form vertical video becoming the only content format that works natively across all major social platforms simultaneously
Driving Forces
Platform algorithm preferences
Decreasing attention spans
Mobile-first consumption
Creator economy growth
Winners
- Short-form content creators
- Businesses that adapt quickly to short-form
- Platforms optimized for short-form
- Mobile-first creators
Losers
- Long-form content creators
- Desktop-first content
- Traditional media companies
- Text-based content platforms
How to Position Yourself
1
Convert all content strategies to short-form first
2
Repurpose long-form into multiple short clips
3
Optimize for mobile viewing
4
Focus on hook-driven content
Early Signals to Watch
Platform feed algorithm changesShort-form video view time statisticsCreator monetization on short vs long formBrand advertising spend allocation
Example Implementation
“Build entire content strategy around 60-90 second videos that can be posted across TikTok, Instagram, YouTube Shorts, Facebook Reels simultaneously”