Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Trends
digital entertainment

Simple Digital Entertainment Boom

Timeframe: Peaked during 2020-2021, stabilizing at higher baseline

What's Changing

Pandemic created massive demand for simple, accessible digital entertainment that can be monetized through subscriptions and social sharing

Driving Forces

People stuck at home seeking entertainment

Social media creating viral distribution

Subscription payment models normalized

Content creators building audiences around niche games

Winners

  • Simple game developers with viral potential
  • Content creators showcasing gameplay
  • Subscription-based entertainment platforms
  • Companies with existing simple digital products

Losers

  • Complex entertainment requiring high production values
  • Location-based entertainment businesses
  • Free-only entertainment models

How to Position Yourself

1

Create simple, shareable gaming experiences

2

Build subscription models around basic functionality

3

Enable content creator ecosystem

4

Focus on viral social sharing features

Early Signals to Watch

TikTok gaming content growthSubscription service adoption ratesUser-generated content around simple gamesCreator economy monetization trends

Example Implementation

GeoGuesser went from $467K to $21M revenue during pandemic by adding paywall and benefiting from viral social content