My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Trends
behavioral economics
Debunking of $70k happiness plateau in favor of continuous income-happiness correlation
Timeframe: Current shift happening in 2023+
What's Changing
Scientific consensus shifting from 'money doesn't make you happy above $70k' to 'more money continues increasing happiness up to $500k+'
Driving Forces
Better research methodologies
Larger sample sizes
Recognition of cost of living variations
Improved happiness measurement techniques
Winners
- High earners seeking validation for wealth accumulation
- Financial advisors promoting wealth building
- Career coaches advocating for salary negotiation
Losers
- Minimalist lifestyle advocates
- Companies using low-pay justification
- Anti-materialism movements
How to Position Yourself
1
Use updated research in salary negotiations
2
Build products targeting higher-income happiness optimization
3
Create content debunking old money myths
Early Signals to Watch
More studies replicating findingsPopular media adopting new narrativePolicy discussions around wealth inequality
Example Implementation
“A financial planning app could market itself as helping users achieve proven happiness levels through systematic wealth building rather than promoting 'enough' money mindset”