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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Entertainment
Live experiences becoming more valuable as digital saturates
Timeframe: Already happening, will accelerate over next 3-5 years
What's Changing
As AI and digital content become ubiquitous, live human experiences become scarcer and more premium
Driving Forces
AI making digital content commoditized
Social media creating demand for shareable experiences
Digital fatigue driving offline craving
Younger generations valuing experiences over things
Winners
- Live event companies
- Experiential brands
- Local entertainment venues
- Companies with physical presence
Losers
- Pure digital entertainment
- Screen-based experiences
- Companies that can't create physical touchpoints
How to Position Yourself
1
Emphasize human connection and authenticity
2
Create Instagram-worthy moments
3
Combine online and offline for maximum impact
4
Focus on unreplicable experiences
Early Signals to Watch
Venue booking demandLive event attendance ratesPremium pricing acceptanceSocial media sharing of offline experiences
Example Implementation
“Endeavor's $40B valuation built on live events while everyone else chases AI”