My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Live Entertainment Premiumization
Timeframe: Already happening, will accelerate over next 5-10 years
What's Changing
Shift from competing on price to competing on experience quality in live entertainment, with customers willing to pay significant premiums for memorable experiences
Driving Forces
Abundance of digital entertainment making live experiences more valuable by contrast
Social media amplifying word-of-mouth for unique experiences
Post-pandemic appreciation for in-person gatherings
AI making human-curated experiences more premium
Winners
- Experience-focused entertainers who prioritize customer journey
- Businesses that eliminate traditional pain points (hidden fees, boring wait times)
- Companies that create shareable, 'Instagram-worthy' moments
Losers
- Traditional sports teams focused only on game performance
- Venues that compete primarily on price
- Entertainment that doesn't adapt to social media sharing culture
How to Position Yourself
Focus on end-to-end experience design rather than core product alone
Eliminate hidden fees and friction points
Create memorable moments that generate organic social sharing
Price confidently based on experience value rather than commodity comparison
Early Signals to Watch
Example Implementation
“Movie theater chain transforms from showing films to creating themed experience events with pre-show entertainment, themed food, audience interaction elements, commanding 3x traditional ticket prices with sold-out shows”