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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Social behavior

Digital Saturation Driving Demand for Structured In-Person Events

Timeframe: Currently accelerating, likely to continue for 3-5 years as digital natives seek balance

What's Changing

People are moving away from purely digital networking toward craving meaningful in-person social connections

Driving Forces

Pandemic-induced isolation creating pent-up demand

Digital fatigue from too much screen-based interaction

Recognition that business relationships require face-to-face connection

Younger professionals lacking in-person networking skills

Winners

  • Event hosts who provide structured, valuable experiences
  • Venues that cater to small group networking events
  • Community builders who facilitate authentic connections
  • Local businesses that benefit from networking event recommendations

Losers

  • Pure digital networking platforms
  • Large, impersonal networking events
  • Traditional corporate happy hours without structure

How to Position Yourself

1

Emphasize authentic human connection over digital alternatives

2

Focus on small, intimate groups rather than large events

3

Provide clear structure to reduce social anxiety

4

Ensure every attendee gains tangible value from participation

Early Signals to Watch

Increased attendance at small networking eventsGrowth in community-building businessesRising popularity of structured social activitiesDecline in effectiveness of pure digital networking

Example Implementation

A tech professional starts hosting bi-weekly 'Frontend Developer Coffee Chats' with structured introductions and skill-sharing, growing from 8 to 25 regular attendees within 6 months.