My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Games as Platform Engagement Strategy
Timeframe: 2-3 years for major platforms to standardize gaming features
What's Changing
Major platforms adding gaming layers to increase daily engagement and subscription revenue, moving beyond core product functionality
Driving Forces
Daily habit formation creates platform stickiness
Games generate subscription revenue beyond advertising
Simple puzzle games require less attention than complex entertainment
Social gaming leverages existing platform relationships
Winners
- Platforms with existing social graphs (LinkedIn, Facebook)
- Subscription media businesses adding gaming tiers
- Simple, habit-forming game developers
Losers
- Standalone gaming apps without distribution advantages
- Complex games requiring significant time investment
- Platforms relying solely on advertising revenue
How to Position Yourself
Add gaming layer to existing product rather than standalone app
Focus on 1-3 minute daily games rather than extended sessions
Leverage existing user relationships for competitive elements
Bundle gaming with core subscription offering
Early Signals to Watch
Example Implementation
“Business newsletter adds daily industry trivia game, sees 40% increase in subscriber retention and 25% higher premium subscription conversion”