My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Facebook Marketplace as Underutilized B2B Lead Generation Channel
Timeframe: Next 2-3 years before it becomes oversaturated
What's Changing
Facebook Marketplace has 1 billion monthly users but most service businesses ignore it for organic lead generation
Driving Forces
Facebook Marketplace growth to 1B+ monthly active users
Local service providers focused on traditional marketing
Organic reach advantage over paid advertising
Consumer comfort with marketplace transactions
Winners
- Local service businesses that post consistently
- Contractors willing to experiment with new channels
- Entrepreneurs who systematize marketplace posting
- B2B services that can present as consumer-facing
Losers
- Service businesses relying only on referrals and Yellow Pages
- Companies spending heavily on Google Ads for local services
- Traditional advertising-dependent local businesses
How to Position Yourself
Post weekly with clear service description and pricing
Use multiple accounts to cover broader geographic area
Focus on high-ticket services that justify the effort
Treat as primary customer acquisition channel, not afterthought
Early Signals to Watch
Example Implementation
“Fencing contractor posts weekly 'Cedar fence, 6-foot, $8/linear foot' and generates multiple $7,000 jobs monthly from single organic post refreshed every few days.”