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intellectual property
Digital Likeness Rights Become Valuable Assets
Timeframe: 3-5 years for mainstream adoption
What's Changing
Celebrity faces, voices, and likenesses become licensable digital assets as deepfake technology improves
Driving Forces
Deepfake technology reaching commercial quality
High cost and friction of traditional celebrity endorsements
Need for celebrities to monetize their likeness at scale
Winners
- Celebrities who license their digital rights early
- Rights management platforms
- Brands that can access celebrity endorsements cheaply
Losers
- Traditional advertising production companies
- Celebrities who don't secure their digital rights
- Physical presence-dependent endorsement models
How to Position Yourself
1
Build rights management and licensing platforms
2
Focus on exclusive partnerships with talent agencies
3
Create technological delivery systems for licensed content
Early Signals to Watch
First major celebrity deepfake endorsement dealsLegal precedents around digital likeness rightsQuality improvements in deepfake technology
Example Implementation
“LeBron James licenses his digital likeness through API - McDonald's pays licensing fee and gets custom commercial without LeBron leaving his house”