Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Trends
education

Widespread College Enrollment Decline

Timeframe: 3-7 years for widespread impact, already affecting smaller colleges

What's Changing

Two-thirds of university CFOs are deeply concerned about declining enrollment, with many colleges struggling to fill seats and facing financial pressure.

Driving Forces

Demographic decline in traditional college-age population

Rising skepticism about college ROI and student debt

Alternative career paths and online education options

COVID-19 disruption accelerating existing trends

Winners

  • Companies helping colleges improve enrollment and retention
  • Alternative education and certification providers
  • Student services and support technology providers
  • Colleges that successfully differentiate and improve student experience

Losers

  • Small liberal arts colleges without strong brands or endowments
  • Mid-tier regional universities
  • Traditional college preparation and consulting services
  • Campus-based businesses dependent on high enrollment

How to Position Yourself

1

Build solutions that help colleges attract and retain students

2

Focus on ROI and measurable outcomes for college clients

3

Target mid-market colleges most affected by enrollment pressure

4

Consider alternative education models that bypass traditional colleges

Early Signals to Watch

College closure and merger announcementsIncreased spending on enrollment marketing and technologyChanges in college pricing strategies and financial aidGrowth in alternative credential and certification programs

Example Implementation

“Build platform that helps colleges reduce 'summer melt' by connecting prospective students, potentially saving millions in lost tuition revenue.”