My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Shift from raw/authentic to cinematic/produced content
Timeframe: Currently happening, will dominate next 2-3 years
What's Changing
Social media content is evolving from raw, authentic, selfie-style videos to highly produced, scripted, cinematic content with professional editing, music, and cinematography
Driving Forces
Audience fatigue with raw content creating demand for higher production
Democratization of professional video tools
Creators seeing success with cinematic approaches inspiring others
Platform algorithms potentially favoring higher engagement cinematic content
Winners
- Creators who master cinematic techniques
- Video production tool companies
- Music licensing platforms
- Creator education businesses
- Brands that partner with cinematic creators
Losers
- Traditional raw content creators who don't adapt
- Low-production content that gets lost in feeds
- Traditional media companies slow to adapt to creator economy quality
- Marketing agencies using outdated video approaches
How to Position Yourself
Learn cinematic video production skills
Invest in better equipment and editing software
Study successful cinematic creators in your niche
Experiment with scripted vs improvised content
Build team with complementary production skills
Early Signals to Watch
Example Implementation
“A finance YouTuber pivots from talking head videos to cinematic mini-documentaries about market events, sees 5x engagement increase and lands major brand deals”