My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Audiences preferring raw authenticity over polished content
Timeframe: Already happening, will accelerate over next 2-3 years
What's Changing
Consumers increasingly value genuine, unfiltered content over highly produced, perfect presentations
Driving Forces
Oversaturation of polished social media content
Desire for real human connection and relatability
Success of figures like Joe Rogan, David Goggins who share struggles openly
Winners
- Content creators who share failures alongside successes
- Platforms that support longer-form, conversational content
- Personal brands built around overcoming adversity
Losers
- Overly polished corporate content
- Influencers who only show highlight reels
- Traditional media that maintains artificial distance
How to Position Yourself
Share your failures and struggles publicly
Be specific about your weaknesses and mistakes
Use casual, conversational language rather than corporate speak
Show the unglamorous parts of your journey
Early Signals to Watch
Example Implementation
“Finance professional sharing addiction struggles alongside business success creates more engaged audience than typical 'success only' narrative.”