My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Authentic Vulnerability in Content Creation
Timeframe: Ongoing trend strengthening over 2-3 years
What's Changing
Audiences increasingly reward genuine vulnerability and real-time documentation over polished, scripted content
Driving Forces
Social media fatigue with perfect, fake content
Pandemic increasing desire for genuine human connection
Platform algorithms rewarding engagement over production value
Younger audiences preferring authenticity
Winners
- Content creators willing to be genuinely vulnerable
- Real-time documentation of actual experiences
- Platforms enabling live, unedited sharing
- Brands that show authentic behind-the-scenes content
Losers
- Highly polished, scripted content
- Celebrity culture based on perfection
- Traditional advertising approaches
- Content that feels manufactured
How to Position Yourself
Share real struggles and uncertainties
Document processes in real-time
Engage audience in decision-making
Show failure and learning moments
Early Signals to Watch
Example Implementation
“Nick Gray's Tokyo date succeeds because he shares genuine nerves, real decisions, and vulnerable moments rather than scripted romance”