My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Media/Attention

Massive acceleration of attention fragmentation across platforms

Timeframe: Already happening, accelerating through 2025-2030

What's Changing

Attention is becoming increasingly fragmented across more platforms and formats, making traditional mass media approaches less effective while creating more arbitrage opportunities.

Driving Forces

New platforms launching regularly (TikTok, Clubhouse, etc.)

Platform feature proliferation (YouTube Shorts vs long-form)

Generational differences in platform usage

Algorithm changes creating sub-niches within platforms

Global platforms requiring localized approaches

Winners

Agile marketers who can quickly adapt across platforms
Content creation agencies with multi-platform expertise
Tools that help manage multi-platform presence
Brands that master platform-specific content formats

Losers

Traditional mass media buying approaches
Single-platform focused creators and businesses
Large companies too slow to adapt to new platforms
Marketers who rely on 'set it and forget it' strategies

How to Position Yourself

Build systems for rapid platform testing and measurement

Develop content creation workflows that work across formats

Hire team members native to emerging platforms

Create platform-specific content rather than repurposing

Monitor new platform launches and beta test early

Early Signals to Watch

New platform launches gaining traction quicklyMajor platforms adding new content formatsGenerational shifts in platform usage patternsAlgorithm changes affecting organic reachBrand advertising spend shifts across platforms

Example Implementation

“A B2B company realizes LinkedIn newsletters work differently than LinkedIn posts, creates separate strategies for each, discovers newsletter approach generates 5x more leads, then applies similar format-specific thinking to other platforms.”