Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Trends
Social Behavior

Youth-Driven Return to Analog and In-Person Social Experiences

Timeframe: 2-5 years for significant market impact

What's Changing

Younger generations are actively choosing analog tools (film cameras, books, games) and in-person social activities over digital alternatives

Driving Forces

Recognition of negative mental health impacts from social media

Desire for authentic connection vs performative digital interaction

Nostalgia for pre-digital experiences they never had

Fatigue with dating apps and digital-first social discovery

Status signaling through analog choices

Winners

  • Film camera and analog product manufacturers
  • Event organizers and community builders
  • Board game and physical entertainment companies
  • Bookstores and physical retail experiences
  • Venues that facilitate in-person social activities

Losers

  • Pure-digital social platforms
  • Dating app companies
  • Digital-first entertainment companies
  • Social media advertising models

How to Position Yourself

1

Create businesses around curated in-person experiences

2

Develop analog products with modern manufacturing

3

Build communities centered on offline activities

4

Market digital products by emphasizing their role in facilitating offline connection

Early Signals to Watch

Running club membership growth in major citiesBook club and game night attendance increasesFilm camera sales growth among young adultsDating app user engagement decliningSocial media usage patterns shifting

Example Implementation

A company creates curated game night experiences in major cities, charging premium prices for high-quality analog social experiences, attracting young professionals tired of digital-first social options