My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Consumer Air Quality Monitoring
Timeframe: 2-3 years for mainstream adoption, already growing rapidly in early adopter communities
What's Changing
Consumers are becoming obsessed with measuring and optimizing indoor air quality, similar to how sleep tracking exploded 4 years ago
Driving Forces
Increased wildfire frequency and air pollution awareness
Post-COVID focus on airborne health risks
Success of sleep optimization trend creating template
Affordable consumer monitoring devices becoming available
Social media sharing of air quality metrics
Winners
- Air quality monitor manufacturers
- Air purifier companies
- HVAC service providers
- Indoor plant sellers
- Air quality testing services
Losers
- Generic home appliance makers
- Companies ignoring air quality in product design
How to Position Yourself
Create beautiful, design-forward monitoring devices
Build social sharing features around air quality scores
Develop subscription services around air optimization
Partner with real estate companies for home air quality reports
Early Signals to Watch
Example Implementation
“Birdie.design created an elegant air quality monitor that uses a bird position rather than confusing numbers to indicate air quality, turning functional device into art piece”