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content strategy

AI Systems Creating Demand for Public Web Content

Timeframe: Already happening, will accelerate over next 2-3 years

What's Changing

AI systems need massive amounts of public web data for training, creating new value for blog content and public web presence

Driving Forces

AI models require continuous training data from public web

Social media content often behind paywalls or private

Blog content more accessible for AI scraping

SEO dynamics shifting due to AI-powered search

Winners

Content creators who publish on public web
Bloggers who create searchable, scrapeable content
Businesses that maintain active blog presence
SEO-optimized content publishers

Losers

Content creators only on private/walled platforms
Businesses without public web content
Traditional advertising-dependent media

How to Position Yourself

Repurpose social media content into blog posts

Create public, searchable content consistently

Focus on evergreen, reference-style content

Build content that ranks for specific searches

Early Signals to Watch

AI training data becoming more valuableBlog traffic increasing from AI referralsSearch ranking improvements for active bloggersPlatform restrictions on AI scraping

Example Implementation

“Content creator takes best Twitter threads, expands them into comprehensive blog posts, sees increased organic traffic and search rankings as AI systems index and reference the content”