My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
In content businesses, volume consistently beats quality for building sustainable competitive advantages and audience capture
The Reasoning
Search algorithms and discovery mechanisms reward consistent publishing over occasional high-quality pieces. Audience habits form around regular content consumption. Volume creates more surface area for viral hits and audience connection points.
What Needs to Be True
- Discovery algorithms prioritize recency and frequency
- Audiences prefer regular engagement over sporadic perfection
- Content creation skills improve faster through volume practice
- Market share rewards presence over individual piece quality
Counterargument
High-quality content builds stronger brand reputation, commands premium pricing, and creates lasting audience loyalty that volume content cannot achieve
What Would Change This View
Evidence that quality-focused content creators consistently outperform volume creators in revenue, audience growth, or market position over 3+ year periods
Implications for Builders
Prioritize publishing consistency over perfection
Build systems for sustainable volume production
Accept 'good enough' quality standards to maintain pace
Focus on iteration and improvement through volume feedback
Example Application
“Podcast network creates 40 weekly shows with voice actors and volume production rather than crafting perfect episodes, sells for $50M+ by dominating search results and audience habits”