My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Twitter will produce its first billion-dollar companies built primarily through Twitter audience development, similar to what Instagram and YouTube have already achieved.
The Reasoning
Twitter's B2B-focused, text-based, high-value audience creates better conditions for expensive product sales than other platforms, but hasn't yet reached critical mass for breakout successes.
What Needs to Be True
- Twitter audience quality continues to outweigh size limitations
- More entrepreneurs learn to leverage Twitter for business building
- Twitter maintains its B2B professional focus
- Success stories like Shepherd inspire more attempts
Counterargument
Twitter's smaller audience size and engagement limitations may prevent it from ever matching Instagram/YouTube scale successes.
What Would Change This View
If Twitter's audience continues shrinking or shifts away from business/professional focus, or if other platforms develop better B2B creator tools.
Implications for Builders
Focus on building deep trust with Twitter audience rather than just follower count
Look for high-value product opportunities that match Twitter's professional demographic
Prepare for Twitter-native business models to become more mainstream
Example Application
“An entrepreneur building a $10K/month B2B software tool could leverage Twitter to reach decision-makers directly, whereas Instagram might only work for consumer products under $100.”