My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Takes
Mr Beast and other top creators are building bad businesses (chocolate bars, supplements) when they could build much better ones
Spiciness
contrarian business takeThe Reasoning
Audience value is so high it makes even bad businesses work, but the same audience could create vastly superior businesses in better categories
What Needs to Be True
- Audiences maintain trust and engagement
- Better business categories are accessible to creators
- Creators willing to take on more complex businesses
Counterargument
Simple consumer products are easier to execute and scale, reducing risk for creators who should focus on content
What Would Change This View
Evidence that complex businesses are too hard for creator partnerships to execute well
Implications for Builders
Look for opportunities to build better businesses for top creators
Don't compete with creators in consumer goods
Focus on more defensible business categories
Example Application
“Instead of launching another supplement brand, work with fitness creator to launch a fintech app for gym owners”