Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Takes

Most companies are sold, not bought - contrary to the popular wisdom that 'great companies are bought not sold'

Spiciness
contrarian_take

The Reasoning

The 'great companies are bought not sold' advice comes from unicorn founders who had inbound interest, but most entrepreneurs don't have that level of traction and need to actively run sales processes

What Needs to Be True

  • You don't have overwhelming product-market fit
  • You're not the hot company everyone wants
  • You need to create your own acquisition opportunities

Counterargument

Some companies do get acquired without trying when they have exceptional traction or strategic assets

What Would Change This View

Data showing most acquisitions under $100M were purely inbound without any outbound effort

Implications for Builders

Don't wait for buyers to come to you

Learn sales skills even as a technical founder

Build relationships with potential acquirers early

Example Application

A mobile gaming studio with moderate traction actively reaches out to larger gaming companies rather than waiting for acquisition interest, ultimately selling for 3x what they might have gotten in a distressed situation.