My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The bar is extremely low for hosting successful social events, making it an easy way to stand out
The Reasoning
Most people's experience with organized social events is terrible (awkward company happy hours, standing around open bars), so even basic structure and intentionality creates a dramatically better experience
What Needs to Be True
- People's baseline expectation for events is genuinely low
- Small improvements in structure create disproportionate value
- Most event organizers don't invest in planning or facilitation
- Attendees remember and appreciate well-organized experiences
Counterargument
In competitive markets with sophisticated audiences, the bar might actually be quite high
What Would Change This View
Evidence that structured events don't significantly outperform unstructured ones, or that people prefer completely organic socializing
Implications for Builders
Small investments in event planning can create outsized returns
Don't overthink it - basic structure beats no structure
Focus on eliminating common pain points rather than creating novelty
Consistency matters more than perfection
Example Application
“Instead of hosting an expensive elaborate launch party, spend $100 on a structured happy hour with name tags and icebreakers, which will likely create better networking outcomes than a $5000 open bar event.”