My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Jingles are neurologically superior to visual advertisements but declined due to marketing fashion trends, not effectiveness
The Reasoning
Human brain processes musical patterns more durably than visual information, similar to how nursery rhymes aid learning; decline correlates with industry trends, not consumer response
What Needs to Be True
- Neurological research on music memory is accurate
- Marketing industry follows fashion rather than pure effectiveness
- Consumer brain patterns haven't fundamentally changed
Counterargument
Consumer sophistication increased, attention spans shortened, or channel fragmentation made jingles less effective
What Would Change This View
Controlled studies showing visual ads outperform jingles in modern context, or evidence that consumer neurological patterns changed
Implications for Builders
First-mover advantage available in jingle marketing
Audio-first strategies may be undervalued
Marketing effectiveness research may lag actual effectiveness
Example Application
“Create audio-first marketing campaigns while competitors focus on visual content”