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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Intensity is the strategy - winners don't usually have better strategies, they execute obvious strategies with more intensity
Spiciness
contrarian_takeThe Reasoning
Most successful strategies are well-known; competitive advantage comes from willingness to execute at higher intensity levels than others
What Needs to Be True
- Most strategies are accessible to everyone
- Execution quality varies dramatically between people
- High intensity execution is rare and sustainable
Counterargument
Strategy matters enormously and smart strategy can beat intensity alone
What Would Change This View
Examples where clearly superior strategy beats intense execution of inferior strategy
Implications for Builders
Stop searching for secret strategies and focus on execution
Benchmark your intensity level against top performers
Choose simple, proven strategies and execute them violently
Example Application
“Rather than seeking the perfect marketing strategy, take a proven approach like cold outreach and execute it at 10x the volume and persistence of competitors”