My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Massive wealth typically comes from doing one thing exceptionally well for extended periods, not from diversifying across multiple projects
The Reasoning
Every yes to a new project is a no to family time, deep focus, or optimization of the main thing. Successful people appear diversified only after achieving massive success in their primary focus area
What Needs to Be True
- The chosen focus area has significant market potential
- You can maintain motivation for extended periods on one thing
- Market timing allows for sustained focus without major pivots needed
- The core business model is fundamentally sound
Counterargument
Diversification reduces risk, provides learning opportunities, and some businesses require multiple revenue streams to succeed
What Would Change This View
Evidence that multi-project entrepreneurs consistently outperform focused ones at similar stages, or proof that modern markets require constant pivoting
Implications for Builders
Choose your primary focus very carefully using systematic research
Set clear criteria for when to abandon vs. when to persist
Build systems to resist shiny object syndrome
Remember that successful people's apparent diversification came after singular focus
Example Application
“Andrew Wilkinson appears to own 40 businesses, but his singular focus is 'buying companies and investing' - everything else stems from that core competency”