My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Facebook/Meta advertising is the only customer acquisition channel that matters for most small businesses
The Reasoning
Short-form video content combined with local targeting provides unmatched ROI for service businesses with $500+ ticket sizes
What Needs to Be True
- Facebook maintains current ad targeting capabilities
- Video content continues to have algorithmic preference
- Small businesses maintain Facebook ad spend efficiency
- Alternative platforms don't develop better local targeting
Counterargument
Over-reliance on single platform creates vulnerability to policy changes and increasing competition drives up costs
What Would Change This View
Significant Facebook policy changes that hurt small business targeting or major new platform with better local advertising tools
Implications for Builders
Design businesses with Facebook advertising as primary acquisition channel
Create viral-first content strategies
Budget significant portion of revenue for Meta ads
Build audience and creative testing into operations
Example Application
“Service business budgets 15-20% of revenue for Facebook ads, creates daily content specifically for ad campaigns, tests 5-10 creative variations weekly”