My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Individual creators will consistently outperform traditional advertising agencies in content quality and audience engagement within 2-3 years
The Reasoning
Creators are nimble, understand platforms natively, have direct audience feedback loops, and can produce content at lower costs with higher authenticity than traditional agencies constrained by corporate processes
What Needs to Be True
- Creators maintain quality as they scale
- Platforms continue favoring creator content over traditional ads
- Brands become comfortable working directly with creators
- Creator economy infrastructure matures
Counterargument
Traditional agencies have resources, established brand relationships, legal expertise, and can handle complex multi-channel campaigns that individual creators cannot
What Would Change This View
If agencies successfully adapt creator techniques while maintaining scale advantages, or if platform algorithms shift away from creator content
Implications for Builders
Invest in creator-focused tools and platforms
Build businesses that help creators scale while maintaining quality
Create infrastructure connecting brands with top creators
Develop creator education and training programs
Example Application
“A candy company working with a creator produces a 7-minute commercial that gets 6.5M views and comments calling it better than Hollywood movies, while traditional candy commercials get ignored”