Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Takes

Hiring coaches for any skill is an underutilized luxury that provides massive value relative to cost once you have some money

Spiciness
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The Reasoning

Coaches provide accountability, accelerated learning curves, and forcing functions that are worth far more than their cost for people with discretionary income

What Needs to Be True

  • Person has achieved some financial success
  • Time is more valuable than money
  • Specific skills have high impact on life/career
  • Self-directed learning is insufficient

Counterargument

Many skills can be learned effectively through online resources and self-discipline without expensive coaching

What Would Change This View

Evidence that coached individuals don't actually learn faster or achieve better outcomes than self-directed learners

Implications for Builders

Coaching as a service has high willingness to pay

Premium pricing sustainable for quality coaching

Specialization and niche expertise command higher rates

Group coaching models can scale efficiently

Example Application

Paying $500/hour for AI tutoring sessions provides faster skill acquisition and accountability than trying to learn independently