My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Owned Media
Test product demand through owned magazine audience
Why It Works
Direct access to exact target market with built-in credibility and trust
Prerequisites
Owned publication with target audienceEditorial credibilityAudience trust
How to Execute
1
Create compelling story about new offering
2
Frame as exclusive opportunity for magazine audience
3
Collect deposits or pre-orders to validate demand
4
Use editorial voice rather than obvious advertising
When It Fails
When offerings don't match audience interests or when approach is too sales-heavy
Real Example
“Flying Magazine ad for aviation community generated 300+ inquiries and $28M in pre-sales reservations”