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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Problem-diagnosis content marketing
Educate customers about problems they didn't know they had
Why It Works
Creates customer need while positioning you as the expert solution provider
Prerequisites
Authority in the spaceCompelling problem explanationClear solution
How to Execute
1
Create content that helps people self-diagnose
2
Use accessible language, not technical jargon
3
Provide before/after examples
4
Make the problem feel urgent but solvable
When It Fails
When the problem is fake, overly complex, or customers reject the diagnosis
Real Example
“Leaky gut content that teaches people about gut health issues they weren't aware of, leading to supplement purchases”