Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Tactics
YouTube Content vs Paid Marketing

Create educational YouTube content to acquire customers for pennies versus $10+ paid marketing costs

Why It Works

YouTube content compounds over time, builds trust through education, costs only time to create, and can reach millions organically

Prerequisites

Content creation skillsUnderstanding of YouTube SEOConsistent publishing scheduleEducational angle on your product

How to Execute

1

Research what your target customers search for

2

Create educational content answering their questions

3

Include subtle product mentions in helpful content

4

Optimize for YouTube search and suggested videos

5

Track which content drives highest-quality signups

When It Fails

Content isn't genuinely helpful, too salesy, inconsistent publishing, or targeting wrong audience

Real Example

Instead of spending $10 per customer on Facebook ads, create YouTube videos about sleep hygiene that get millions of views and drive app downloads for pennies per customer.