My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Partner with bestselling authors or recognized experts to create credible content that drives organic discovery
Why It Works
People trust recognized experts more than unknown startups. Expert content gets organic reach and credibility that paid ads can't match.
Prerequisites
How to Execute
Identify bestselling authors or recognized experts in your field
Propose content partnership that benefits their brand
Create educational content together (YouTube, podcasts, articles)
Use expert credibility to drive app downloads or signups
Convert expert's existing audience to your product
When It Fails
Expert doesn't have relevant audience, partnership feels forced, content quality is poor, or expert credibility is questionable
Real Example
“Sleep app partners with Matthew Walker, bestselling author of 'Why We Sleep', to create YouTube content about behavioral sleep techniques, driving organic discovery among people interested in sleep science.”