My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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TikTok
Relatable struggle storytelling
Why It Works
Bypasses ad detection by looking like authentic content, builds emotional investment before revealing product
Prerequisites
Authentic relatable scenariosAbility to create non-promotional contentUnderstanding of platform's entertainment-first cultureProduct that solves visible problems
How to Execute
1
Create scenario that looks like user-generated content
2
Establish stakes and relatability in first 10 seconds
3
Don't reveal product until 30+ seconds in
4
Show authentic product usage, not polished demo
When It Fails
When content feels too polished, reveals product too early, or scenario isn't genuinely relatable
Real Example
“Jenny AI's 4M view TikTok showed college student rushing to finish essay at Starbucks, only revealing the AI tool after building full narrative tension”