My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Tactics
Neighborhood Facebook Groups
Complaint-to-Community organizing
Why It Works
Turns individual frustration into collective action; neighbors trust other neighbors over outsiders
Prerequisites
Active local Facebook groupWidespread service complaintCredible local presence
How to Execute
1
Post genuine complaint about existing service
2
Gauge response and engagement level
3
Follow up with switching proposal and commitment threshold
4
Create referral system to amplify word-of-mouth
5
Deliver exceptional service to create advocates
When It Fails
When complaint isn't widespread, group isn't active, or you can't deliver significantly better service
Real Example
“Spencer posted trash pickup complaint in neighborhood Facebook group, got 150 responses, then proposed switching to new service with 200-house minimum commitment”