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viral_sms_notifications
Automated SMS to ranked contacts driving app downloads
Why It Works
Creates immediate personal stakes - people must know who ranked them. Much higher open rates than email or push notifications.
Prerequisites
Permission to access user contactsCompelling notification copy that drives curiositySeamless app download and onboarding experience
How to Execute
1
Generate curiosity-driven message: 'Someone ranked you in their top 9. See who.'
2
Include direct app download link
3
Time notifications for peak engagement hours
4
A/B test message copy for conversion optimization
When It Fails
Users ignore unknown numbers, app stores block the app, messages feel spammy, conversion experience is poor
Real Example
“My Nine app sends 'Sarah put you in her top 9 friends. Curious who? Download to see' resulting in 40% conversion to app install.”